Here is what is already happening, with or without you.
Summer is here. Chinese travellers are already arriving in Europe.
Downtown touchpoints are capturing their spending first.
Frontline teams in European airports are already asking for this.
Trust converts faster than discounts.
Build it in the first 30 seconds.
Increase frontline confidence facing Chinese travellers.
Build a real connection with every customer, not just a transaction.
Boost conversion rate and basket value.
"She understands Chinese travellers, but she also understands what it takes to make an idea work in a travel retail environment."
"Thoughtful, methodical, and highly actionable, she turns understanding into something teams can actually deliver."
"I seriously doubt there is anyone writing more insightfully and articulately on all matters related to the Chinese travelling shopper (or non-shopper) than her."
We understand the frustration. A Chinese traveller walks in. Your team has 30 seconds to break the ice.
Identify priority markets, hero products and frontline pain points.
Create your China Readiness tools, Mandarin trust moments, selling cards, scripts.
Deploy, monitor and refresh ahead of next travel peaks.
LINXY™ is not a one-off cultural briefing. It is a conversion system, built on a three phase method, trained, coached and measured over time.
Easy to scale, tailored to your brand, adapted to your team.
This is why the offer is not a single training session. It is a repeatable asset your team keeps using, season after season.
Behind LINXY™, and where the conversation continues.
L'Oréal Travel Retail · Lagardère Travel Retail · CHANEL
The Moodies Digital Awards · "Best Use of WeChat" Red Pocket, AR-powered activation European omnichannel deployment