Frontline Readiness Training prepares your team for that exact moment, on the shop floor, in the language and cultural cues Chinese travellers actually respond to.
Chinese travellers plan their visit long before they reach the counter. Your team meets them once, for a few minutes, at the point of sale. This programme is built to make that moment convert.
We observe your team in real selling conditions and identify exactly where engagement with Chinese travellers breaks down.
We deliver targeted training in Mandarin essentials, cultural cues and a consultation flow built specifically for travel retail.
We return after the session to measure adoption and sharpen what works, so the result outlasts the first training day.
Columnist, The Moodie Davitt Report · Contributor, Jing Daily · Anchor client, Whyte & Mackay · Speaker, Women in Travel Retail 2026
Built on a decade across L'Oréal Travel Retail, Lagardère Travel Retail and CHANEL.
Prefer email? Write to yilinwang@yilinconsulting.com